The Promise franchise retail project is based on the desire to offer women a place where they feel comfortable where they can find professional and personal advice when choosing something as important as their intimate fashion.

Promise has developed a store concept where women are the true protagonist. Freshness, femininity, sensuality...these are the attributes that you breathe when you access our stores.

Brands in the intimate apparel market have traditionally positioned themselves through the direct relationship between price, quality and design. Promise breaks this trend, offering premium quality fashion at very competitive prices.

"Promise is an excellent business opportunity for those entrepreneurs who are passionate about intimate fashion."

The Promise Franchise Expansion

Since we began expanding our retail concept in 2011, today we have more than 50 own and associated points of sale (direct franchises) in Spain, France, Italy, Belgium, etc.

Franchisee support:

  • Support in the search for a location and choice of premises for a Promise store.
  • Joint study of the viability of the Promise Franchise project.
  • Corporate national marketing plan to reinforce the Promise brand.
  • Personalized marketing plan for the opening of the franchise.
  • Exclusive management software.
  • Customer loyalty program through the My Promise Card loyalty card.
  • Powerful visual merchandising and window dressing tools.
  • Personalized marketing plan for the opening of the franchise.
  • Promotion plan for the animation of the point of sale Commercial support throughout the commercial activity.

Conditions for opening a Promise franchise:

  • Located in a commercial capital of more than 30,000 inhabitants in the middle of a commercial street.
  • Ideally have a local of 50m2. Ideal store size around 80m2.
  • Investment around €500/m2 including: furniture, flooring, lighting, visual merchandising material, computer hardware and software. Cost of civil works: depending on the location

Procedure for opening a Promise franchise:

  • Fill in the online franchise request form.
  • Evaluation of the profile of the future franchisee as well as the area in which he is interested.
  • Sending information about the operating system of our franchises and our collections.
  • Study of the premises and analysis of its area of influence.
  • Sending of a provisional project for the conditioning of the point of sale, an indicative budget and the pre-contractual documentation that reflects the terms of the contract and the details of the franchise's operations.
  • Validation of the Promise franchise project.
  • Support from the Promise central throughout the opening process.

If you are an enterprising, dynamic person who likes challenges and intimate fashion, Promise is your project. If you think you meet these requirements and the challenge of having your own lingerie store is on your mind, we invite you to discover the Promise world…

Fill out this contact form, and we will contact you to resolve all your queries.


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